Downtown Fredericton Inc. (DFI) is a non-profit Business Improvement Area (BIA) organization dedicated to sustaining and encouraging growth and development in the Central Business District of Fredericton, New Brunswick. Programs designed to revitalize, promote and enhance the commercial viability of the downtown are administered on behalf of its members in cooperation with private and public sector partners.  Our goal is to create a downtown full of energy for you to enjoy!

DFI has 3 full time staff members and a volunteer Board of Directors.

Our office is located at 349 King St., Fredericton, NB E3B 1E4

Contact information: (506) 458-8922 /

Bruce McCormack, General Manager

Bruce has been at the helm of DFI for over 25 years now.  In addition to managing the overall administration of our activities and programs, Bruce leads our discussions on economic development; acts as our municipal, provincial and federal government liason; and spearheads our business recruitment efforts.

Vicki Stickles, Office Manager

Vicki has been keeping all of us in line and all of our bills paid up for over 18 years!  She packs a double punch managing not only our finances but our day to day administration tasks as well.  She pretty much runs the show.

Krista Rae, Marketing and Communications Coordinator

Krista is the newest member of the DFI team, bringing with her lots of great ideas, a tourism background and a desire to promote Downtown Fredericton as a must-see destination for both Frederictonians and out of town visitors where experiences are around every corner.


Board of Directors, 2021-2022

Mike Babineau (President) King West Brewery & RustiCo.
Mike Davis (Vice President) The Radical Edge
Vanessa Gray (Secretary) Cox & Palmer
Chelsey Daley (Treasurer) Sequoia
Matt Savage (Past President) Savage’s Bicycle Centre
Shane Sutherland S/S Tire & Auto
Bernie Holland Assante Wealth Management
Barry Morrison Morrison Holdings
Germaine Pataki-Theriault Gallery 78
Marty Mockler Property Owner
Gabriel El Zayat Property Owner
Patti Hollenberg Chess Piece Patisserie & Cafe
Jason LeJeune City of Fredericton