Downtown Fredericton Inc. (DFI) is a non-profit Business Improvement Area (BIA) organization dedicated to sustaining and encouraging growth and development in the Central Business District of Fredericton, New Brunswick. Programs designed to revitalize, promote and enhance the commercial viability of the downtown are administered on behalf of its members in cooperation with private and public sector partners.  Our goal is to create a downtown full of energy for you to enjoy!

DFI has 3 full time staff members and a volunteer Board of Directors.

Our office is located at 349 King St., Fredericton, NB E3B 1E4

Adam Peabody, Executive Director

Adam brings over a decade of experience in community and economic development to DFI. He is responsible for the direction and overall management for DFI’s operations and administration. He is DFI’s primary liaison to members, stakeholders, all levels of government, and the media. Working in tandem with the Board of Directors and team of staff, Adam provides leadership in achieving DFI’s vision and the fulfillment of its mandate.

Vicki Stickles, Office Manager

Vicki has been keeping all of us in line and our bills paid up for over 25 years!  She manages not only our finances but our day to day administration tasks as well. 

Krista Rae, Marketing and Communications Coordinator

Krista has been a member of the DFI team for over 8 years, working daily to promote Downtown Fredericton as a must-see destination for both residents of the greater Fredericton region and out of town visitors where experiences are around every corner.

Board of Directors, 2023-2024


Mike Babineau
Bella Hospitality

Germaine Pataki-Theriault
(Vice President)
Gallery 78

Marty Mockler


Bernie Holland
Assante Wealth Management

Patti Hollenberg
Chess Piece Patisserie & Cafe

Zach Atkinson
The Cap

Wes Ward
Graystone Brewing

Alicia Tracy

Jennie Wilson
11th Mile

Sean Corscadden
Stewart McKelvey

Jason LeJeune
City of Fredericton